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Our Blog:


Direct Mail Marketing: A Powerful Tool for Local Businesses
In today’s digital age, it's easy to overlook traditional marketing methods like direct mail. However, when done right, direct mail can...
Jonathan Canfield
4 min read


A Small, Free Marketing Fix You Can Implement Today to See Real Results
Many businesses unknowingly make it harder for prospects to say "Yes" by offering high-threshold deals—things that require too much...
Jonathan Canfield
2 min read


Your Business Needs More Reviews, and Here's Why
Over 90% of consumers read online reviews before visiting a local business. Why? Because reviews provide social proof—real experiences...
Jonathan Canfield
3 min read


How to Create a Referral Program That Brings in a Steady Stream of Clients
Reports suggest that word-of-mouth influences up to 50% of all purchasing decisions. That’s a huge opportunity for your business! Yet,...
Jonathan Canfield
5 min read


A/B Split Testing 101
Most marketing strategies are missing the mark. They’re either too vague or focus on the wrong things—leaving your audience unfazed. ...
Jonathan Canfield
3 min read


Two-Step Lead Generation: How to Turn Browsers into Buyers
What if generating leads didn’t feel like a hard sell, but rather a natural conversation? That’s the beauty of two-step lead generation. ...
Jonathan Canfield
3 min read


One-Step Lead Generation: A Simple Way to Get New Customers
Imagine making lead generation so simple that your audience can’t help but take action. That’s the power of one-step lead generation—a...
Jonathan Canfield
2 min read


Small Businesses Guide: How To Use Meta Ads Manager
Meta Ads Manager is a powerful tool that helps small businesses effectively reach their target audience and achieve measurable results....
Jonathan Canfield
3 min read


5 Meta Ads Tips to Attract Clicks, Maximize ROI, and Drive Small Business Growth
Frustrated with guessing your way through online marketing and feeling like every dollar spent is a gamble? You’re not alone. Many small...
Jonathan Canfield
4 min read


WIIFM - These 5 letters will fix your marketing
Let’s get straight to the point: when your customers see your marketing, there’s only one thing they’re really asking themselves: What’s...
Jonathan Canfield
3 min read


The Beginner’s Guide to Landing Pages: What They Are and Why They Matter
What happens when someone clicks on your ad, email, or social media post? Do they end up on a cluttered homepage, unsure of what to do...
Jonathan Canfield
4 min read


3 Vital things you MUST know before starting a business
The dream of starting a business can quickly turn into a nightmare if you’re not prepared for the obstacles ahead. You spend months...
Jonathan Canfield
4 min read


The One Sentence That Can Make or Break Your Entire Marketing Strategy
There is one overlooked sentence in every piece of marketing—one that determines whether your message grabs attention or gets ignored...
Jonathan Canfield
3 min read


3 Ways to Get More Clients in Less Time—with the Same Ad Budget
You’ve tried everything–changing your message, posting more content, better design–but nothing works.  No matter how much you spend,...
Jonathan Canfield
2 min read


The Customer Journey: From Awareness to Loyalty
In the world of marketing, understanding the customer journey is crucial for building strong, lasting relationships with your audience....
Jonathan Canfield
4 min read


Building a Brand: Why Consistency is Key to Success
In the ever-evolving world of business, branding is more important than ever. It's not just about having a catchy logo or a clever...
Jonathan Canfield
4 min read


How to Stand Out in a Crowded Market: The Importance of Unique Selling Propositions
In a world where customers are bombarded with countless choices, standing out from the competition is more challenging than ever. Whether...
Jonathan Canfield
3 min read


The Foundation of Effective Marketing: Understanding Your Target Audience
In today's competitive business landscape, one of the most critical elements of successful marketing is understanding your target...
Jonathan Canfield
3 min read
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